McCallister Precision Marketing (MPM) and Nesbitt Racing Enterprises, Inc (NRE) embraces the opportunity to explain the advertising opportunities that will promote your business and products to millions of people worldwide. Paraphrased; “Billboards on Wheels”. How you ask? Your company’s logo wrapped onto the body of an Auto Racing Car and Transporter.

Auto Racing has become the fastest growing, most popular, and most viewed sport in America. Race fans are considered some of the most loyal fans of any sport. Performance research found that nearly 70% of fans claim that they intentionally buy sponsor’s products over other brands to show their support for a favorite team, driver, or sport. In some cases, individual fans will pay a higher price knowing that the product supports their favorite team. On average, race fans will travel an estimated 100 miles in support of the sport and their favorite driver. With the racing season lasting from February to November, it is the longest season in any professional sport. The list below shows some advantages of advertising through Auto Racing sponsorships.

Auto Racing is the #1 Spectator Sport in America
Fans are consciously sponsor loyal
#2 Sport on Television
9 Month Racing Season (February to November)
Face to face race fan accessibility to Drivers and Teams
Advertising at each event with the race car, driver and race team, and away from the event via the teams transport truck.
Special appearance events away from the race track aimed at specific audiences of the sponsor.
How can Nesbitt Racing promote your product?

Nesbitt Racing will be competing at race tracks throughout the northeast and southeast in the highly competitive USAR ProCup Series. The ProCup series is the premier short track touring series in America. With the average race attendance approaching 10,000 people, and a national television package, the ProCup series offers and outstanding marketing opportunity for your company.

Nesbitt Racing will be available for autograph sessions and car appearances at each event in many different locations.

Each Hooters ProCup race will be televised several times on Speed Channel and will air in 50 states reaching a potential viewing audience of 60 million households. Speed Channel is co-owned by Nascar and Fox Sports and is the leading motorsport enthusiast channel in America.

Our race team will market your product to the millions of race fans in America.
 

Advertising opportunities away from the race tracks:
In addition to the race car advertising at the track, the Nesbitt transporter will also work for you 100% of the time. While traveling down the interstates, resting at hotels, and at the many racetrack venues, this moving billboard will be exposed to thousands of race and non-race fans giving your company diversified exposure it deserves. Each year, the team travels in excess of 40,000 miles to and from the various racing events.
 
Other reasons to partner with the Nesbitt racing team:
Most other teams race in only one series. Nesbitt Racing provides you opportunities for advertising in other series as well. In addition to the ProCup division, NRE will field a development team in the newly created Super Cup division. This division will feature cars very similar to the ProCup cars. The series is comprised of ten national events from Ohio to North Carolina. Sponsorship opportunities are also available for this team.
As a founding entity in this new series, NRE can also provide your company with the opportunity to be the series sponsor for this exciting new touring series.
As you can see, joining the Nesbitt Racing team gives you more coverage, variety, and better return on your investment than any other team available! Your company will have the opportunity for national television exposure throughout the 9 month season, coverage in two distinct stock car touring series, and title sponsor of a tour series.
About Nesbitt Racing
Mart Nesbitt of Nesbitt Racing has been in racing for over 17 years. With support of his team, family and sponsors, Mart has won numerous poles, races, and Championships. In 2008, the Nesbitt racing team is ready to continue its success and compete for the 2008 USAR Procup National Championship.
Driver - Mart Nesbitt
Age: 40, 17 years racing
Employment: Capital Bank, VP Commercial Banking.
Race Car Driver
President, Nesbitt Racing Enterprises, Inc.
Family: Wife, Lisa; Daughter, Taylor.

Education: UNC Chapel Hill 1985-1989 BS Business Administration.
Hometown: Swannanoa, NC
Crew Chief - Martin Nesbitt, Sr.
Chassis - Hess
Engine - Charlie's Automotive
Car - Ford Taurus

Past Racing Accomplishments
1996: Late Model, Champion. 8 wins, 9 poles, 15 top 5’s.
Winston Racing Series, 5th in the Nascar, Blue Ridge Region points.
Most Popular Driver award.
1997: Late Model, Champion. 7 wins, 8 poles, 12 top 5’s.
Winston Racing Series, 6th in the Nascar, Blue Ridge Region points.
Most Popular Driver award.
1998 and 1999: Partial Schedule, 3 wins, numerous top 5’s and poles.
Hickory Motor Speedway:
Competed in the Late Model Division from 1994 to 1996. Runner up Rookie of the year in 1995 to Kerry Earnhardt. Top 10 in points every year.
USAR ProCup:
1998 and 1999: partial schedule.
2000 to present: Fulltime schedule.
Winner at South Boston Speedway in 2003.
Pole position: Pensacola, FL 2003.
Pole Position and Track Record: Mansfield, OH 2004
5th in National Points, 2003.
Winner of Five Champions award 2003.
30+ career top 5’s, and 60+ career top 10’s.
The USAR Hooters Pro Cup schedule will feature 15 tracks in 11 states. In 2008, competitors will be able to compete in a maximum of 16 races. NRE is available to compete in either the North or South regular season divisions as well as the Championship division at the end of the regular season. The choice of which division will be based on how that schedule matches up with the sponsor’s demographic region.
 
USAR Hooters Pro Cup Series 2008 Schedule

Southern Division Schedule

DATE DAY TRACK SIZE LOCATION
1. Mar. 15 Sat. USA Int’l Speedway 0.75 Lakeland, FL
2. Mar. 29 Sat. South Georgia Motorsports Park 0.5 Cecil, GA
3. Apr. 26 Sat. Concord Motorsport Park 0.5 Concord, NC
4. May 31 Sat. Milwaukee Mile 1.0 West Allis, WI
5. June 21 Sat. Myrtle Beach Speedway 0.538 Myrtle Beach, SC
6. July 19 Sat. Southern Nat’l Raceway Park 0.4 Kenly, NC
7. Aug. 2 Sat. Hickory Motor Speedway 0.363 Hickory, NC
8. Aug. 20 Wed. Bristol Motor Speedway 0.533 Bristol, TN

Northern Division Schedule

DATE DAY TRACK SIZE LOCATION
1. Apr. 19 Sat. South Boston Speedway 0.4 South Boston, VA
2. May 31 Sat. Milwaukee Mile 1.0 West Allis, WI
3. June 14 Sat. Mansfield Motorsports Park 0.5 Mansfield, OH
4. June 28 Sat. Salem Speedway 0.555 Salem, IN
5. July 12 Sat. Motor Mile Speedway 0.416 Radford, VA
6. July 26 Sat. Jennerstown Speedway 0.522 Jennerstown, PA
7. Aug. 9 Sat. South Boston Speedway 0.4 South Boston, VA
8. Aug. 20 Wed. Bristol Motor Speedway 0.533 Bristol, TN

Championship Series
DATE DAY TRACK SIZE LOCATION
1. Aug. 30 Sat. Mansfield Motorsports Park 0.5 Mansfield, OH
2. Sept. 20 Sat. Iowa Speedway 0.875 Newton, IA
3. Oct. 18 Sat. USA Int’l Speedway 0.75 Lakeland, FL
4. Nov. 1 Sat. Rockingham Speedway 1.0 Rockingham, NC


Sponsorship Types and Levels:
We offer 3 types of sponsorship packages that tailor to specifically meet your marketing and budget needs.

The first sponsorship package is a full season primary sponsorship in which we would agree on a monetary amount that benefits both parties. We would then mutually decide on a design/paint scheme for the car, hauler, and crew uniforms.
The second sponsorship package is a single race sponsorship in which we would agree on a monetary amount that would benefit both parties for one race at a time. We would then agree on a designated area on the car to run your decal.
The third sponsorship package is a product sponsorship in which your company would provide products in an amount that both parties agree upon. We would then agree on a designated area on the car to run your decal.
Sponsorship Exposure:
Sponsor’s logo and name will be visible on all Hooters Pro Cup cars and/or Super Cup cars
Sponsors name and logo on driver’s uniform and helmets
Sponsor’s name and logo on all team’s uniforms and helmets
Sponsor’s name and logo on all race theme apparel and hats
Sponsor’s name and logo on Pit Carts and crash carts
Sponsor’s name and logo on the race car hauler
Sponsor’s name and logo on banners facing the Grand Stands
Driver and/or car appearances away from the race track
All Sponsorship packages can be tailored to fit your company’s needs. Our race team will showcase your products and professionally give you the exposure you are looking for in this exciting sport.
Please contact MPM for further sponsorship inquiries. We look forward to talking with you in the near future. (803) 361-6199 or (803) 791-1167